Automated Online Marketing

One of the simplest marketing strategies that almost all local businesses overlook is automated online email marketing. An automated email marketing system allows you, the small local business owner, to stay in contact with your existing clients.

Your existing client base is your greatest asset. If you aren’t already, you should be gathering contact information from each client you see. This is as simple as asking them for their name, email address and/or phone number.

Once you have their email address you will stay in contact with your clients with an automated system. Your system will send out an email about your business once or twice a month. It will remind your clients of the service you provide and maybe a special discount you are offering, or anything you want to tell them.

The idea is to stay in front of your clients mind, so when they are ready to buy again, you are the first business they think of.

Most businesses will increase their bottom line by 10-50% or more, with this simple strategy. Make sure your client thinks of your business when they are ready to buy.